Release Blitz: Just Playing for Keeps: Lauren Blakely
A grumpy/sunshine fake dating hockey romance from #1 NYT Bestseller Lauren Blakely!Ever hear the story about the dating coach who got dumped on the hockey arena’s jumbotron?
Everyone did. But I lived it. Including the moment when Lake Axelrod, the team’s broody, tattooed right winger, swooped in on skates to rescue me from public humiliation.
Even more surprising? When the famously grumpy (and ridiculously sexy) hockey star insists on being my fake boyfriend for my sister’s high-profile wedding.
It’s the perfect plan. His family stops pressuring him to settle down, and I’ll get the ultimate revenge, since my ex is the best man. Bonus – I might even salvage my professional reputation.
We need rules though.
To pull this off, everyone from his teammates to my boss has to believe we’re a real couple.That means swoony touches and knee-weakening kisses are required.When it ends, we walk away.But the intensity in Lake’s eyes after every post-game kiss makes me wonder if he’s pretending. With each whispered secret, the line between fake and real bends. Until it shatters one night in a hotel room.
Soon, he isn’t just playing the protective boyfriend—he’s the only one who truly sees me.
If I’m not careful, I’m going to break the most important rule of don’t fall for your fake date.
This is Lake and Remy's romance. Tropes grumpy/sunshine hockey romance, fake dating, workplace romance, best friend's brother, obsessed hero
Remy just got dumped, and an unexpected hero emerges. Her friend's brother wants to make it better, and he is more than willing to say yes to a fake wedding date. They are sticking it to her former lover, and he is getting to spend time with his secret crush who he knows he would ruin.
How do I love Lake Axelrod? Let me count the ways. What’s not to like about a grumpy, growly, chivalrous, hockey guy with a sweet cinnamon roll center? Everyone kind of thought he was just closed-off and a bit antisocial, but now that he has a chance to hang out with his secret crush, he’s thoughtful, generous, and just wants to make her feel cherished, even if they’re only spending time in a fake romance capacity to get through her sister‘s wedding events and publicity.
Remy has been through it. Getting dumped in a public way is definitely a hit to her ego, but Lake's attention certainly is a distraction and begins to become a little bit of an obsession for her as well. He’s secretly liked her for a long time, but just doesn’t feel like he’s worthy enough for her, and he has this hero complex where he wants her to have the best.
They’re both a bit banged up and broken from relationships, but they’ve developed this easy camaraderie, companionship, just have fun, and there’s just the zing and zap of electricity and attraction between them. They're secretly crushing but testing things out on a temporary, fake basis of this dating format, but under the surface, it may be more real than either of them is willing to admit.
But they both have fears, insecurities, and past relationship drama that make them think that nothing real could ever come of this. So there’s this escalation, and they’ll start really enjoying things and then one of them will realize that they might have to hit the brakes because this is getting too scary. But I loved seeing their vulnerability and then getting to know each other more intimately. I liked that they tried to be a safe space for each other to share. And then there are other relationship-type things woven into the plot between events and to-do lists. But they are basically little adventures they can share together that just helped build their foundation even more. And in the background, you’ve got the girl gang and the teammates and the families really rooting for them and seeing that there’s more to it than just this helping each other out situation.
These two just made me so happy (and sad when they were apart). They are just such a breath of fresh air, and I loved how they moved on from their past pain and were able to fall in love, fight for it, and just bask in the glow of it. They had some challenges and things to work through, and showed growth in themselves, each other, and with their families. I loved that no one believed it was fake but them, even when they were in denial or fearful of rejection. The list is a nice touch, and I loved how they are continuing it
Bless these two, they were a bit of oblivious, but I think it was rooted in a fear of rejection and the fact that they were just such good people that they wanted the other one to have the best, and they weren’t always sure if that was going to work out for them. But I honestly loved that Lake is a man of decision at least in his own mind. He may have had trouble getting it out there, but when he decides what he wants, he’s not wishy-washy. She has a hard time being totally honest, not only because of a fear of rejection but also because she feels like she’s got to be this perfectionist. So even though we know how they’re feeling it’s the actual communication of that in the situations they find themselves in that help drive the plot along with external factors. Sometimes it’s just refreshing when it’s not just a lot of fighting their own feelings, and it’s really just that they don’t fit in the boundaries that they set and they’re not sure how the other one feels about the whole thing.
Their family dynamics added a lot more depth to their own personalities and motivations for some of their actions. But I really loved the times where they were vulnerable and sharing secrets and developing this trust and rapport, and just began to hope that maybe there’s a chance that the good feelings they were feeling don’t have to be temporary and that they can have more with the right person.
It’s a hockey romance mixed with a bunch of wedding events, and it’s a grumpy sunshine, broody and bright, little sister's friend, opposites attract, fake romance, and revenge on the ex. It brings back the Golden State Foxes and some of the girl friends from the previous books. I absolutely adored these two together. They had me just smiling and captivated the entire time.
Remy
I lift my chin, look in the mirror in the dressing room, and meet his gaze. “Thank you. For coming in here.”
“Only place I want to be.” He lowers his face, gazing at my body as he runs his hands over my bare shoulders and coasts them down my arms, slow and sensual. When he reaches my hands, he slides his fingers through mine. A double clasp, and it feels like a reassuring embrace from behind me. I’m fizzy everywhere, bubbles popping in every cell.
He meets my gaze straight on in the mirror again. “You’d better go put on some lipstick, Remy. I’m going to do everything in my power to absolutely f*&k it up on camera.”
Amazon
Our 4.5/5 star reviews
Our 4.5/5 star reviews
Breaking the rules has never tasted so good…
How did I end up opening a bakery with my brother’s hockey star best friend?
Start with one cake disaster, add a dangerously hot pro athlete, and mix in a steamy encounter that definitely wasn’t supposed to happen.
But when the sexy, single dad hockey player saves me from a cake contest catastrophe, I do something reckless: ask him to go into business with me.
I’m out of options—no loan, no backup plan—and this bakery is my last chance to prove I’m more than my past mistakes.
Now we’re partners, and we agree that one moment up against the door stays in the past.
Not that Corbin makes it easy.
He sends flowers when I’m down.
Braids my hair before we bake.
Gives me his jersey to wear to games.
Shows up late to test recipes… then stays way too long.
When we find a box of old love letters tucked inside a bakery cupboard, suddenly, our story feels just as risky—and just as impossible to resist.
Maybe some rules are meant to be broken. No matter the cost to our dreams.
Lauren Blakely
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A #1 New York Times Bestselling, #1 Wall Street Journal Bestselling, and #1 Audible Bestselling author, Lauren Blakely is known for her contemporary romance style that’s cute but spicy. Lauren likes dogs, cake, and show tunes and is the vegetarian at your dinner party.
A #1 New York Times Bestselling, #1 Wall Street Journal Bestselling, and #1 Audible Bestselling author, Lauren Blakely is known for her contemporary romance style that’s cute but spicy. Lauren likes dogs, cake, and show tunes and is the vegetarian at your dinner party.






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