Wingmen, Inc. is composed of two friends, Ian and Lex who know how to please women. Now they are using their skills to help needy women find their confidence and get the men of their dreams. It's a dirty job, but someone has to do it...and they do it well. 

The girls are usually awkward, needy, confused, and insecure. And Ian's newest client Blake is no exception. She might just be one of his biggest challenges with her tomboy ways, attitude, and inexperience. She seems to be a bit of a hopeless case. But then why does she spark unwanted reactions with Ian? It is totally against his own rules to dally with clients...it is even in the contract. And she is also his best friend Gabi's room mate and she has threatened him with bodily harm if he messes with her friends.

Soon Ian is in a situation he never saw coming. He's as desperate for attention as his clients. For the first time he wants a girl who wants someone else and he is supposed to help make that happen. He and Blake have some serious confusion and mixed signals complicating everything.

This is told in Ian's unfiltered, cocky, comical point of view. I love the way he sees the world and how he gets confused as his usual organized world starts spinning out of control and make him want to break all of his previous set rules. He is used to being sought after for his looks, personality, and skills. But he has a vulnerable core hiding under that know-it-all attitude, along with some past pain and disappointments. He really was a complex and sweet guy. I really felt bad for him at times, but he also cracked me up.

Ian is a risk taker in life,  but not usually in relationships since he never gets that far. He does not like having the potential to fail or let someone down. He has strong feelings about people settling for less than they deserve. And ultimately he needs to figure out who really would be the better man for Blake and help her find happiness.

His sidekick, Lex is more of the evil genius. He's smart, a tech guru, and kind of  a judgmental a** and man slut. He has a serious hate relationship and sparring battle going on with Ian's other best friend, Gabi.  Oh how the taunts and terror flows between these two. They are a flaming hot mess and likely to kill each other. I can't wait to get more with them in the next book. 

Ian Hunter runs Wingman, Inc., with his best friend/sidekick Lex. The men take on women as clients who are looking to make the man of their dreams notice them. Lex has a whole set of tests and data that show whether the match will be successful or not and Ian’s job is to teach the woman the steps to land her man. Ian is unapologetic when it comes to his own love life -- he isn’t interested in a relationship. He’s cocky, focused, intense, and knows his own limits. Keeping things strictly professional has never been a problem. Until Blake.

When Blake moves in with his other best friend Gabi, Ian is at first outraged by her lack of confidence and style. He isn’t sure what she is hiding under her baggy clothes and ugly flip flops, but he is intrigued, until he learns she is his next client. But as he begins working with her to catch her longtime friend, David, he finds himself feeling the jealousy he usually stirs up in his clients’ targets, and that’s something he’s never had to deal with before.

Once again, Rachel has proven she can write humor perfectly. This may be my favorite of her more humorous romances simply because it was well paced and didn’t try too hard to be funny. I found myself laughing at Ian’s decisions, the women he coached, and the situations he finds himself as a result of his lessons. As he continues his lessons with Blake, I can only say the entertainment value went even higher.

The leads were cast perfectly. Ian is the head strong, confident man who knows what he wants in life -- to make those around him happy. While a relationship may not be in his future, he knows most people want that connection and his focus is making it possible for women to reach for a man rather than settle. Though it sounds a bit on the chauvinistic, machismo side of things, listening to him talk about what he does made it the perfect fit for him.

Blake is a focused athlete, raised by a single father. She has never cared enough to make anyone notice her and now that she wants David to notice her is willing to change things to open his eyes. It was fun watching her confidence level soar as she makes a few simple changes. And it is that rising confidence that really catches Ian’s attention.

These two prance around real feelings for each other for a while. There was nothing speedy about their relationship, especially since they begin with a professional relationship. It is a non-traditional professional relationship though, because how often does one really have the opportunity to kiss one’s business contacts? But I loved watching Ian struggle with his feelings as they developed, as he fought to keep things professional and honor the contract he had with her. 

This story is told solely from Ian’s point of view, but there is plenty of background on both characters to make this a fun story. With the added benefit of watching Ian’s best friends fight each other tooth and nail on everything, this was one of those reads that kept me smiling and connected from start to finish. I can’t wait for Lex’s story, as there is some fire between him and Gabi that points to a history they have kept from Ian.

ARC provided by author in exchange for an honest review.